Gen Z apps inform approachable wayfinding for V&A East Storehouse
On a mission to draw in museum sceptics, Hackney design studio Fieldwork Facility looked to an unexpected source of inspiration when creating the Dezeen Award-shortlisted wayfinding for London's V&A East Storehouse.
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The landmark museum, completed by Diller Scofidio + Renfro last May, has been lauded for opening up the V&A's storage vault, including 250,000 historic art, craft and design objects, to the public for the first time.
The challenge for Fieldwork Facility was to help visitors navigate and interpret this trove of artefacts – especially a younger, more diverse crowd who might normally feel excluded from museums.
To speak to this demographic, studio founder Robin Howie decided to borrow a visual language they're already intimately familiar with.
"We studied popular Gen-Z apps and services to understand how to make Storehouse feel intuitive as soon as you walk through the door," Howie told Dezeen.
Taken from Dezeen's own summary of the story.
What would you create if you had a whole day?
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