First Ferrari Style flagship store in New York features metallic facade
Architecture studios Formafantasma and Gonzalez Haase AAS worked with Ferrari Style creative director Rocco Iannone on the brand's first permanent store in SoHo clad in a metallic facade.
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Architecture studios Formafantasma and Gonzalez Haase AAS have worked with Ferrari Style creative director Rocco Iannone on the brand's first permanent store in New York, clad in a metallic facade.
Located in Manhattan's SoHo neighbourhood, the flagship store for Ferrari's fashion label is in a long, narrow building at the corner of Prince Street and Mercer Street and spreads across two levels.
Berlin-based Gonzalez Haase AAS clad the building in brushed metal, with curved window mullions covering floor-to-ceiling glass along its length.
Under Iannone, the team referenced the Ferrari Officina concept, a central theme of the brand that seeks to connect fashion and automotive. It considers "the workshop as a junction at which artistic instinct, scientific rigour, craftsmanship and mechanical precision converge," according to the team.
Taken from Dezeen's own summary of the story.
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